CEO Kim Lawton’s MediaPost Column on Consumer Mindsets

Enthuse Marketing CEO and Co-Founder Kim Lawton wrote commentary for MediaPost’s The Marketing Insider. The article provided tips on “How to Target Consumer Mindsets.”

Brands can’t inspire long-term loyalty if they don’t know their audience members’ identities, interests, and motivations. Targeting mindsets allows brands to connect with consumers on an emotional level, which positively affects brands’ bottom lines.

Click here for the full column.