Cause Marketing Takes Flight for Une Femme Wines

According to a Cone Communications study, about 87% of people say they would buy from a company that endorses an issue they care about.

Fall is a popular time for cause marketing campaigns with notable awareness months on the calendar and brands gearing up for holiday shopping. Check out our blog “Cause Market Like a Boss” for tips on executing cause marketing campaigns successfully and authentically.

Here’s a recent example from Une Femme Wines, the inaugural Enthuse Foundation Pitch Competition runner-up. Click here to watch the full conversation.

Une Femme Wines partnered with Delta Airlines giving flyers a chance to experience “The Callie,” a sparkling rosé made with Napa and Sonoma-grown chardonnay, pinot noir, and Mourvedre grapes. In addition, Une Femme Wines regularly donates a percentage of proceeds from every wine to a designated charity as part of its business model.

To recognize Breast Cancer Awareness Month (October) 2021, Delta donated 20 percent of all onboard purchases (including “The Callie”) to the Breast Cancer Research Foundation (BCRF).

“We are very proud to be a part of this partnership and to be involved with Delta,” said Jen Pelka, co-founder and CEO of Une Femme Wines. “BCRF works on crucial initiatives with the hope of finding a cure for breast cancer, which impacts women disproportionately. We’ve had hundreds of people nationally share photos on social media. It’s so fun to see the wines in the air, and everybody seems to be loving them. It’s great.”

Pelka is looking at the partnership as a tribute to her father, who passed away from cancer in September.

“If there’s anything that we can do to contribute even the smallest amount to getting closer to a cure, it’s what we want to do,” she said. “It’s a very personal thing, to my brother, who’s my co-founder, and me. I know that it’s something that my dad was very of as we were launching. And he’s watching from somewhere, so we are truly humbled and grateful for this opportunity.”