Leveraging The Power Of Women’s Narratives To Reach More Women

According to Catalyst research on global spending, women account for more than $31.8 trillion annually. In the United States alone, women control over 83% of purchases in multiple categories. Given these findings, one can only wonder why women’s stories are underutilized in marketing strategies.

Kim Lawton, CEO of Enthuse Marketing Group, an experiential agency, shared ways brands can connect with women in a recent article posted on MediaPost.

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