Losing Money as a Business Plan? Forging Long-Term Client Relationships with Kim Lawton

Award-winning marketer and entrepreneur Kim Lawton explains how she and Inspira Marketing CEO, Jeff Snyder, formed their vision of an agency where people could do their best work, clients felt heard, and it would all translate into business, in her feature on the Smart Agency Masterclass Podcast. She also shared some insights on how overinvesting in clients can translate to lasting business success, as well as covering:

• The four pillars of relationship building.
• Risking losing money for long-term client relationships.
• Strategic hiring to fuel growth.

To learn more and to listen to the podcast, click the link HERE.