The Art of Curating Signature Drinks

Recent trends show a surge in interest in inventive and high-quality drinks. From savory cocktails to specialty ice, there’s a clear shift towards drinks that aren’t just beverages, but experiences. Kim Lawton, Founder and CEO of Enthuse Marketing, recently wrote an article on Cheers called The Art of Curating Signature Drinks. The article discusses how mixology meets storytelling, how top partnerships can create signature cocktails together, and four steps to crafting signature cocktails that will keep guests coming back.

The four steps to craft signature cocktails are:

1. Conduct preliminary market research.
2. Select a partner that fits your brand.
3. Curate the signature cocktail.
4. Learn how to market effectively.

To learn more about curating signature drinks, read more here.

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